With traditional searches we found that the sites provided offered more factual information on what/ who Marketing Strategies and David Beckham are, where as the live web searches provided examples of the subject. For example google offered more biographical information on Beckham and his career/life, but the live web searches (youtube and Bloglines) provided either videos of his goals and recent upates on what he has been involved with and what he’s been doing. With the live web searches we also found more obscure discussion of his life, family and career, such as the fact that he’s probably having a fourth child. When we searched “marketing strategies” and traditional sites provide more of an educational perspective of what marketing strategies exista and how they were used, very similar to a text book. The live web searches gave more examples of marketing strategies and real life applications of such strategies. Youtube had videos of people talking about particular strategies that they found particularly successful and bloglines had a lot more questions from people wondering how to market various things. In both searches we found that the information provided by the live web searches was more recent and specialized, where as google provided older and more mainstream sites. Both seemed useful on the topics we searched, but depending on the purpose of the search one could be better than the other.
John Scheflow & Lindsay Brelus
